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Our Mission
AYANA is committed to sustaining the modern woman's true beauty through intelligent apparel that protects her health, elevates her individual fashion sense and promotes her active lifestyle.
Brand Vision
AYANA knows that a woman's beauty does not end with her physical appearance. Her intelligence, health, lifestyle and stylistic expression mix together to create each woman's unique personality. That's why AYANA has created a certified UV-Protective clothing line that promotes health while maintaining stylistic integrity.
The name AYANA was inspired by the "Amaranth" flower, a bloom in Greek mythology that never fades. Reflecting this longevity, AYANA's high quality fashionable UV-Protective apparel personifies the everlasting femininity, beauty and personal style of today's modern woman.
We focus our company on making the best sunblock clothing available anywere. Fashion forward sun clothing with style and comfort exceeding traditional SPF clothes.
Who We Are
Owners Sonja Gfeller Aeschbacher and Frank Aeschbacher, come from three generations of traditional garment entrepreneurs, dating back to the early 1900's. In 1920, Frank's grandfather opened his own tailor shop in his hometown of Aarberg in Switzerland, where he and fifteen sewers would hand-make suits for the wealthy every day. After World War II, the apparel industry expanded into mass production and retail. The family business was no exception. Eighty years since that first tailor shop, the family continues to deliver high-quality fashion-forward clothing in Europe. In 2003, Sonja and Frank extended the family tradition overseas by moving to the US.
As an active, outdoor couple, they immediately took advantage of the near-perfect climate in Southern California, spending much of their leisure time walking along the beach, hiking in the hills, barbeque and exploring new terrain. Always health conscious, they diligently applied sunscreen but found reapplying it several times a day tedious and inconvenient. So they looked for alternative ways to protect themselves from harmful UV rays.
They discovered UV-Protective clothing but were disappointed in the limited options available to them. Based on a medical model, most UV-Protective clothing is designed strictly for outdoor exercise or is devoid of style. So Sonja and Frank merged fashion sense with health awareness to create AYANA Apparel for women who want to maintain beauty and style while simultaneously protecting their skin.
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